How Gamification changes the worldre:publica 2012

Everybody likes to play. Gamification has come to the internet, and its getting bigger and bigger. Its the perfect tool for marketing, campaigning, generating communities und transporting almost any content. I this session I try to give an overview about gamification, its concepts, its history, success stories and its future. And I want to introduce a special aspect: Linking offline and online worlds.

Games als Motor der Unterhaltungsbranche

Nintendo Wii, Microsoft Kinect und Playstation Move könnten zum Vorbild für die Unterhaltungsbranche werden: Steuern wie künftig unseren Fernseher mittels Gesten und Spracherkennung? mehr...